Are you passionate about beauty and bold ideas? Join our growing company as a Content & Marketing Specialist and help shape the future of beauty in Germany. We are looking for an enthusiastic Content & Marketing Specialist to help us in accelerate our growth, oversee German marketing efforts and to build our brand awareness.

🕒 Employment Type: Full-time preferred; part-time arrangements may also be considered depending on candidate suitability and operational requirements.

📍 Location: Berlin

About Us

Yeppo & Soonsoo is part of Baestyle Group, one of the fast-growing K-beauty companies in Europe. We bring the best of Korean beauty to European consumers through our expanding network of retail stores and online channels.

Baestyle Group has demonstrated strong growth, with annual revenue increasing from €12 million in 2024 to €17 million in 2025, and is on track to reach €28 million in 2026, based on current projections.

As we continue to expand across Europe, we offer an international and entrepreneurial working environment where employees can take ownership, contribute to meaningful projects, and develop their careers alongside the company's growth.

Your Role

As a Content & Marketing Specialist, you’ll play a key role in driving our brand’s growth in Germany across all channels. You’ll work closely with cross-functional teams to develop and execute marketing activities that elevate our presence and connect with our audience.

What you will be doing

· Your main responsibility is to think outside the box, be creative and come up with ways to accelerate our growth and brand recognizion in Germany.

· Plan and execute initiatives, with the help of Marketing Manager, to reach audience through various channels and methods. This can be events, PR, collaborations, paid media, etc.

· Oversee social media content planning and execution, and participate in it too when needed.

· Create engaging and high-quality content for social media platforms, including TikTok, Instagram Reels, and other digital channels, from concept development and filming to editing and publishing.

· Analyzing marketing data and actions to help shape future marketing strategies.

· Undertake other marketing related tasks and collaborate with inner and outer stakeholders.

Requirements and skills

· Experience in marketing, as a Marketing Specialist or a similar role.

· Good understanding of marketing in general: principles, channels, KPIs, etc.

· Strong understanding of digital marketing tools and analytics, including Meta Ads.

· Excellent communication skills.

What we are looking for

· Proactive attitude and eagerness to make an impact.

· Creative, self orientated person with hands-on attitude.

· Team player who can seamlessly work with multiple cross-function teams, as well as with outer stakeholders.

· Capable of agile working and getting things done sometimes in tight schedule, but also capability of seeing the big picture in long term.

· Language requirements: German and English, other skills (e.g Korean) considerded a plus.

What we offer

· Flexibility, responsibility and possibility to grow with the role and the company.

· Growing company’s agile ways of working and future career possibilities.

· Employee benefits.

Above all we are looking for a person who is interested in beauty and especially Korean cosmetics, who keeps their eyes on trends and has a growth mindset. You will work closely with the German team alongside with the global Marketing team and report to Marketing Manager.

Send your CV, application, contact information of 1-2 referees and your salary request via the provided link.